About Our Company
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Dr. Christie Alexander
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Dr. Drew Kurtzman
How can we have a bigger impact?
In 2020, the world as we knew it changed forever. Not only did the post-pandemic practice of medicine change (remember all of those telemedicine visits?), but for the first time, Drew developed a nagging problem: hand dermatitis.
It was all of the hand washing that he was now doing (related to patient care). Not that he didn't do it before, but after the pandemic, it became so much more emphasized to keep himself and his patients healthy.
But, Drew wasn't alone. Christie started getting hand dermatitis, and then all of our doctor friends. Maybe the post pandemic soap got stronger?
Although there are a ton of great skin care options on the market, we couldn't find the right balance between natural and effective hand lotions. So, we decided to tackle the problem head on and innovate a solution. Finally, a project that would scratch our itch and answer the lingering question in our minds: how can we have a greater impact beyond our duty to our patients?
And that was the beginning of MDCrafted.